Our approach began with in-depth user interviews to determine Guidely’s key value proposition and understand the needs and expectations of their target audience. We then defined the desired user journeys, ensuring that each step of the interaction process was intuitive and aligned with Guidely’s mission. Detailed wireframes were produced to map out the website’s structure and functionality. Our art direction focused on creating a visual identity that was both aesthetically pleasing and reflective of the genuine, transformative nature of Guidely’s coaching sessions.