Our approach began with a deep dive into Root + River's philosophy, values, and target audience. We worked closely with Emily Soccorsy to understand the core essence of the brand and how it inspires leaders to go inward. Our design team then crafted a brand identity that was both polished and professional, incorporating elements that reflected the nurturing aspect of Root + River's mission. This included developing a cohesive visual language, refining the brand's messaging, and creating compelling copy that resonated with their audience.