Ruby
The Challenge
Ruby needed a complete website redesign to shift the perception of their brand from a virtual receptionist service to a comprehensive technology-driven platform. The challenge was to create a design that emphasized Ruby’s technological capabilities while ensuring that the user experience was seamless and engaging. Additionally, the new site needed to improve key conversion metrics by effectively communicating the full range of services Ruby offers.
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The Approach
Our approach began with a thorough analysis of Ruby’s existing website, user feedback, and market positioning. We collaborated closely with the Ruby team to understand their goals and the technological aspects they wanted to highlight. Our design team then developed a new site architecture that focused on user-friendly navigation and a content strategy that showcased Ruby as a complete platform. We incorporated modern design elements and interactive features to enhance user engagement and ensure a cohesive brand experience.
The Results
The redesigned Ruby website has significantly improved the company’s online presence, emphasizing their technological capabilities and full platform offerings. The new design and content strategy led to a remarkable 300+% increase in key conversion metrics over a six-month period following the launch. The improved navigation and engaging design have made it easier for users to explore Ruby’s services, resulting in higher user satisfaction and increased conversions. Ruby’s refreshed online presence now effectively combines design excellence and functionality, inspiring and engaging visitors.
JANE DOE
Shaping a leader in brand strategy, messaging, and copywriting, showcasing a reflection of their essence from the inside out.
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