Our approach began with a deep dive into the YesPHX community, understanding its history, values, and goals. We collaborated with Root + River on messaging to ensure that the new brand voice was authentic and resonant. Our design team crafted a visual identity that was both modern and reflective of the desert environment that Phoenix is known for. We also developed a comprehensive content strategy to highlight key resources, events, jobs, and economic development initiatives that promote entrepreneurial success in Greater Phoenix. Our work focused on creating a cohesive and engaging brand experience that would unite the community and drive its mission forward.