Our discovery process collects detailed information about your business from defining key goals, to observations, and metrics which drive the success of the project. It explores every aspect of the project to identify and frame the problems.

Our C&C Analysis produces a visual report that takes inspiration from within and outside your industry and identifies patterns to position your brand to stand out from the crowd.

We then create a moodboard that consists of a collection of visuals to align on the style, voice, and direction of your project. A final moodboard provides us with design direction moving the project forward into the define phase.

Building a Product Requirements Document allows us to outline the product we intend to build: it defines the product's purpose, features, functionalities, and behavior. It acts as a guideline for the product team to understand what needs to be built and the expectations around it.

We create user flows to map all the possible paths a user can take to finish a specific journey within the product. We make sure to have flows for all relevant roles and permissions.

We will review the product strategy and userflows to identify any issues from a technical perspective. Adjustments will be made based on discussion with the development team to ensure we are building in the most efficient way possible.

In the design phase, we create wireframes for each user flow, which are blueprints of each page’s structure, information architecture, layout, functionality, and intended behaviors.

Through a visual language workshop, which is an extension of the moodboard, we help to define a unique visual style for each component in the design system.

This is where the magic happens! By applying our established visual language, we turn simple wireframes into stunning, polished pages. Each element, from typography to color schemes, comes to life creating an interactive beautiful final design.

We will test and validate ideas using a prototype, or a simulation of the final product. We will think through transitions and micro interactions to direct the development team accordingly. 

Development transforms our hi-fidelity design into a functioning app. We'll deliver all of the project assets over for final review. We'll assist with clarifying questions or provide any final assets to ensure a smooth transition from design to development.

In this final stage, after the product has been developed, we meticulously check and test the development staging environment to ensure that the app is functioning properly and the design has been built as envisioned. 

We will help you prepare for launch by providing app store assets, social media, and marketing collateral to announce your product to your market.