Bad Jimmy’s
Bad Jimmy’s
Bad Jimmy’s started as a pop-up smash burger food truck and quickly became a local favorite, leading to the launch of their first brick-and-mortar location. Known for their simple yet high-quality burgers, fries, craft cocktails, and soft-serve, Bad Jimmy’s needed a website that captured their personality while serving as a functional hub for key information. Before working with us, their only digital presence was Instagram, which led to an overwhelming number of DMs asking about hours, location, and menu details. Our goal was to create a seamless, visually compelling website that delivered information quickly while embodying the energy of the brand.
We helped with:
PRODUCT
WEB DESIGN
Year:
Team:
Project Manager
Creative Direction
Spencer Ramirez
Designer
Patrick Carl
The Challenge
With no previous website, Bad Jimmy’s relied entirely on Instagram to communicate with customers, leading to a flood of repetitive inquiries. Without a dedicated platform, essential details like menu updates and operating hours weren’t easily accessible, creating friction for both customers and the team managing social media. The challenge was twofold:
1. Develop a site that simplified navigation and reduced the need for constant customer inquiries.
2. Ensure the digital experience felt just as dynamic and engaging as stepping into the restaurant itself.
Additionally, since Bad Jimmy’s was transitioning from a pop-up to a full-scale brick-and-mortar, the website needed to reflect this evolution—elevating the brand without losing its raw, energetic identity.
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The Results
The launch of the website immediately streamlined customer interactions. By providing a clear and easy-to-navigate digital presence, we saw a noticeable drop in Instagram DMs asking about hours and location—especially inquiries about directions, which effectively disappeared. This shift freed up the Bad Jimmy’s team to focus on operations rather than fielding repetitive questions.
Beyond functionality, the website received overwhelmingly positive feedback from the local community, reinforcing Bad Jimmy’s brand identity in a way that felt fresh and engaging. The timing of the website launch aligned with the restaurant’s transition to a permanent space, marking a pivotal moment in their growth. By introducing a polished and immersive digital experience alongside their physical expansion, the website helped solidify Bad Jimmy’s next phase—elevating both its professionalism and brand presence.
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