LinkedIn is the world’s leading professional networking platform, approached us with a challenge that arose in response to their global return-to-office (RTO) mandate. Employees were increasingly burdened by fragmented workplace services spread across multiple systems, which impacted productivity and experience working on campus. created unnecessary friction in day-to-day tasks. Together, we designed and developed OLA ("One LinkedIn App") mobile app, transforming how employees navigate and experience their workday on campus.
We helped with:
MOTION
WEB DESIGN
PRODUCT
BRANDING
Year:
2023
Team:
Project Manager
Creative Direction
Designer
Patrick Carl, Nohar Wahnishe
The Challenge
LinkedIn employees were losing valuable time navigating through fragmented workplace tools and manual processes just to accomplish basic tasks. The lack of integration between systems meant employees had to repeatedly search for resources and navigate complex processes, creating unnecessary friction in their daily work.The inconsistent experience across different workplace systems not only impacted productivity but also hindered employees' ability to work efficiently. Without proactive support or streamlined access to essential services, employees were spending more time managing workplace logistics than focusing on their core responsibilities.
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The Results
User research indicated that OLA helped saved 5,906 hours in saved time since launch, surpassing the initial target by 120%. Engagement metrics further validated our approach, with a 69% week-over-week retention rate and a 74% stickiness rate. Notably, café ordering emerged as the primary driver of engagement, accounting for 29% of daily usage, while menu views contributed 38% of total engagement. These metrics have paved the way for a global rollout, with deployments already in eight locations—including SF, South Bay, Chicago, Omaha, New York, Dublin, Singapore, and Sydney—and plans for expansion to Bangalore.
Related
Work
